What Actually Happened in March

Hi, I'm Nataly, co-founder of Kalatori.

Once a month I sit down to write about what's actually happening with us — what's working, what surprised us, and what we're learning along the way.

No corporate gloss, just the real story.

Here's March.

The biggest thing: we went live with FC Belgrano

FC Belgrano – one of Argentina's major football clubs – integrated Kalatori through our API and became our first large-scale client. This happened before our official public launch.

Why this is a big deal for us: it's proof. A real business, with real fans and real transactions, chose to work with us. Their trust signals to the market that Kalatori is ready for serious use – and it opens the door to other large businesses that want to accept crypto payments, reach new customer segments, and receive funds in stablecoins.

+83 businesses on our early access list – in one week

A week ago we started collecting early adopters through two acquisition channels. We offered 3 free months of Kalatori after launch to encourage adoption.

Here's what surprised us: some of these people didn't just want to sign up – they wanted to bring their partners, friends, and business networks onto the platform too. It told us we need to accelerate our revenue-share program so that right after public launch, people who believe in what we're doing can actually earn from spreading the word.

We also received inbound interest from several potential partners already operating in Argentina and Latin America. Some want to build a joint product around fiat off-ramps. Others are exploring POS integrations – so people could pay with crypto at cafes and retail stores, right at the register.

And a few business development professionals from across LatAm reached out, ready to connect us with large businesses. For us, that means a steady, high-volume stream of transactions and revenue. For the market, it's another trust signal.

Ethereum network support is live

We added payments on Ethereum networks. By our public launch at the end of April, we'll support 100+ tokens across multiple chains. The principle is simple: the buyer should be able to pay with whatever they hold, and the merchant should receive in whichever currency they choose – ideally a stablecoin, because that's what makes a business more resilient.

Social media: +550 followers

We invested in proper packaging of our brand and presence. Right now, social media serves a specific purpose for us: it's our storefront for investors, partners, and potential clients. It shows who we are, why we're trustworthy, and what's happening with the product.

Here's the hard part we want to be upfront about: traditional performance marketing channels are essentially closed to us. Twitter, Facebook, Instagram – they all suppress or hide content that mentions crypto. Paid ads are off the table. Even organic posts get throttled. This is a reality every crypto business faces, and we're not pretending it doesn't affect us.

Legal check-up in Argentina

This might sound like a small thing, but we want to talk about it because it matters. We're going through a legal review in Argentina with local lawyers. Once complete, it will allow us to appear in major media outlets as an approved, legitimate business.

Here's what makes our structure different – and why we think it matters for the businesses we serve: both the merchant and the buyer connect their own wallets to pay. We never hold anyone's funds and never have access to them. That means compliance and business setup with us is lightweight – and that's the whole point and the innovation of the product.

But that's also exactly what we need to prove. So we're opening up our architecture and legal foundation for review. It's the right thing to do.

What's next: preparing for April launch

Right now, the entire team is focused on technical and marketing readiness for our public launch at the end of April.

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What we actually learned this month

Building a crypto-related product is not the easiest business. The channels most startups rely on for growth – paid ads, social algorithms – don't work for us.

Our growth has to come through people and programs that create value for everyone involved – not just for us.

That's why we're open to:

• Business developers with networks to connect us with large companies and services – for us, that's consistent transaction volume and revenue; for you, it's a revenue-share opportunity in a fast-growing market.
• Early adopters who want to be among the first to use Kalatori and bring their circle along — and earn a percentage of Kalatori's revenue.
• Creators and community builders – bloggers, influencers, anyone with an audience in businesses – who want to try the product and talk about it.
• Integration partners – financial services, business tools, agencies — who see value in building something together.

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