What Actually Happened in March

We went live with FC Belgrano

FC Belgrano – one of Argentina’s major football clubs – integrated Kalatori through our API and became our first large-scale client, before our official public launch.

FC Belgrano is a large club with an active fanbase, and they chose to process payments through us before our official launch. That kind of trust from an established business opens conversations with other large companies looking to accept crypto and receive stablecoins.

+83 businesses on our early access list – in one week

A week ago we started collecting early adopters through two acquisition channels, offering 3 free months of Kalatori after launch.

What we didn’t expect: some of these people wanted to bring their partners, friends, and business networks onto the platform too. That told us we need to accelerate the revenue-share program so that after public launch, people can earn from referring others.

We also got inbound interest from partners already operating in Argentina and Latin America — some want to build a joint product around fiat off-ramps, others are exploring POS integrations for retail and cafes.

A few business development professionals from across LatAm reached out to connect us with large companies. That would mean consistent transaction volume on our side, and more visibility for the product in the region.

Ethereum network support is live

We added payments on Ethereum networks. By our public launch at the end of April, we’ll support 100+ tokens across multiple chains. The buyer pays with whatever they hold; the merchant receives whichever currency they choose – ideally a stablecoin, because that’s what keeps a business resilient.

Social media: +550 followers

We invested in packaging our brand and presence. Right now social media is our storefront for investors, partners, and potential clients — it shows who we are and what’s happening with the product.

The difficult part: traditional performance marketing channels are mostly closed to crypto. Twitter, Facebook, Instagram suppress or hide posts that mention it. We can’t run paid ads, and even organic reach is throttled. Every crypto company deals with this, and it shapes how we think about growth.

Legal check-up in Argentina

We’re going through a legal review in Argentina with local lawyers. Once complete, we’ll be able to appear in major media outlets as an approved, legitimate business.

Our structure is different from most payment providers: both the merchant and the buyer connect their own wallets. We never hold anyone’s funds and never have access to them. That makes compliance and onboarding lightweight — which is the whole reason we built it this way.

But it’s also what we need to prove to regulators and media. So we’re opening up our architecture and legal foundation for review.

What’s next

The entire team is focused on technical and marketing readiness for our public launch at the end of April.

---

What we learned this month

Building a crypto product means the channels most projects rely on – paid ads, social algorithms – don’t work for us.

So our growth has to come through people and programs where both sides get something out of it. We’re looking for:

• Business developers with networks to connect us with large companies and services – for us, that's consistent transaction volume and revenue; for you, it's a revenue-share opportunity in a fast-growing market.
• Early adopters who want to be among the first to use Kalatori and bring their circle along — and earn a percentage of Kalatori's revenue.
• Creators and community builders – bloggers, influencers, anyone with an audience in businesses – who want to try the product and talk about it.
• Integration partners – financial services, business tools, agencies — who see value in building something together.

---